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About 首尔
Seoul pulses with an electric energy that seamlessly blends 5,000 years of history with cutting-edge technology and pop culture innovation. This sprawling metropolis of nearly 10 million people serves up everything from ancient palaces and Buddhist temples to neon-lit gaming districts and K-pop entertainment complexes. The city's legendary work-hard, play-hard culture creates an intoxicating atmosphere where street food vendors operate until dawn, karaoke rooms never close, and shopping districts buzz with activity at all hours.
Seoul rewards curious travelers who dive deep into its layered neighborhoods, each with distinct personalities and subcultures. Tech enthusiasts will marvel at the world's most connected city, while culture lovers can explore royal palaces, traditional hanok villages, and world-class museums. Foodies discover paradise in both Michelin-starred restaurants and humble pojangmacha (street food tents). The city particularly appeals to urban explorers, nightlife enthusiasts, and anyone fascinated by modern Asian culture's global influence.
This is a city that demands energy and rewards spontaneity. Seoul moves fast, stays up late, and constantly reinvents itself while honoring its deep cultural roots.
Good to Know
No tipping required — service charges included in bills, tipping can be refused or cause confusion
Cash still king — many small restaurants and markets don't accept cards, withdraw from ubiquitous ATMs
Download essential apps — Subway Korea for navigation, Papago for translation, Kakao Map for directions
Dress conservatively — avoid revealing clothing especially when visiting palaces, temples, or traditional areas
Remove shoes indoors — required in most restaurants with floor seating, homes, and some guesthouses
SIM cards available — buy at airport or convenience stores, unlimited data plans around ₩30,000 for tourists
Very safe city — violent crime rare, but watch belongings in crowded areas and avoid excessive drinking in Hongdae
Learn basic Korean phrases — English limited outside tourist areas, carry hotel address in Korean







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